I talked about Sony’s Bravia ads a while back (unfortunately that post was destroyed with the database crash), and how they were bringing out a new ad. The ad is entitled “Play-doh” and as I said previously, it’s going to include 189 2ft bunnies and a 30ft giant rabbit. The 60 second clip is shot in New York and will be constructed of approximately 100,000 stills. It turns out the ad has been released and here’s the whole clip.
I especially like the scene with the ice and the whale; that’s pretty clever. It’s also quite cool how the whole ad is stop-motion and it shows people in the background. I personally like the music in the Balls-ad more (José Gonzales’ Heartbeats), although this isn’t back either.